According to industry expectations, by the year 2020, total spending on affiliate marketing will reach $6.8 billion, according to a recent article in Inc. Despite the increasing prevalence of this advertising tactic, however, many brands remain uncertain of just what exactly affiliate marketing is -- or how they can leverage it in their own strategies.
Related: Affiliate vs. Influencer Marketing: Which Should Your Company Use?
In a nutshell, affiliate marketing is a method in which brands team up with third-party channels to promote their products. These affiliates share links to products and earn a small commission for sales or web traffic generated by their content. Unlike standard ad placements, your brand isn’t responsible for producing the ad content. Rather, the affiliates create the content themselves.
There are a wide range of partners that can fall under the affiliate marketing umbrella, which makes building a reliable and relevant network an important priority for today’s brands.
Understand your networking options.
Before you start building your own affiliate network, you should understand the types of affiliates that are out there. After all, different partners may be better suited for your brand than others.
A recent article from LinkTrust, an affiliate marketing software solution, noted that most affiliates fall under one of three categories: publishers, solo marketers and influencers. “Each uses their reach to promote your product, the article said. "Typically, the best affiliates will garner a certain audience that will be interested in your product. For instance, if you sold gym equipment, a fitness Instagram influencer might be a good choice for an affiliate partnership."
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 Affiliate Network From Scratch){kind=link}
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